South Beach (also known as SoBo) has earned a reputation for being a popular spot for shooting films, television shows and commercials which audiences throughout the US recall and love mainly because of the people who appear in such media productions. Some well-known names in the showbiz industry such as Don Johnson, Sean Connery, Kevin Costner, Whitney Houston, Jamie Lee Curtis, and the formidable Arnold Schwarzenegger are all known to have appeared in movie productions that were shot in South Beach, Florida.